Breaking misconceptions and spreading peace

Hey everyone, so we recently launched a new Arabic inspired streetwear brand - using Arabic calligraphy designs to promote the message of peace and try to break misconceptions and stereotypes about Arab/Muslim "terrorists".

Through this, we aim to share the beauty of the Arabic language and art in a way that everyone can relate to.  


With everything that is going on in the world today, peace is what we need more than ever. Since we are not politicians nor do we have any control over the matter, we inevitably felt frustrated and helpless. We then wondered; what role can we play?  After some thought, we came up with Salaam Apparel: a simple message the whole world could relate to, a message of peace expressed through streetwear.

We are huge admirers of the Arabic language and art, especially when expressed through Arabic calligraphy. The brand ‘Salaam Apparel’ was created to spread the Salaam, the Arabic greeting of ‘peace’ by using inspirational Arabic proverbs embedded in Arabic calligraphy and designs.

Each of our designs contains a unique message aimed to enrich a person’s life with contentment, positivity, and most importantly, inner peace.

We are looking for some feedback from you guys, so please share your thoughts on the concepts and the designs.